Thursday, September 21, 2017

5 New Realities Authors Don’t Want to Hear



Recently there have been articles in the media about the plight of the publishing industry and the state of play for authors in particular.

Here's a roundup of what these reports are saying. 
I believe you should take note, even if you don't want to be reminded of the new realities of writing books for a living!


1. Traditional Publishers Finally Reveal the Facts

The truth is that when you're signed to a traditional publisher, there's no guarantee you'll make enough money to live on.

Less than one in a thousand authors with traditional publishing deals make over $100K per annum. In fact, 99% of published authors make less than $2000 a year.

Writers have long believed the myth that 'getting published' is the answer to their goals. The reality is different.

Even with all the “advantages” of distribution to retailers worldwide, third-party promotion, and the “kudos” of being signed to a publishing house, the vast majority of traditionally published writers will NEVER make enough in royalties to quit their day jobs.

Plus, The Big Five only publish a fraction of the books pitched to them by their in-house authors. So it's more than possible to get a publishing deal and then STILL not be able to release your books to the public!


2. The Net Has Come of Age

According to a recent survey of over 9000 writers, you're more likely to be making a living writing if you self-publish your work online.

The figures don't lie. Online authors who self-publish make, on average five to ten times the royalties per book than your average 'published' author.

Selling books online may be hard - but actually, no harder than it is for a publisher to sell books in shops. But, when you self-publish, you reap the rewards and don't have to give away up to 90% of your hard-earned royalties.


3. It's All in the Definition

Many people call themselves writers - but are probably not.

By government and welfare agency definitions, you can't be a writer unless you have a qualification of some sort, which is absurd.

But for the purposes of statistical analysis, the following is a useful definition: 
"An author is a person engaged in writing commercial fiction or nonfiction AND who is actively working on a manuscript intended for publication soon."

Is this you? Or is this just what you aspire to do? Chances are, if the above definition does not describe exactly what you're doing RIGHT NOW, you shouldn't class yourself as a writer.


4. Amazon Rocks

The average successful author on Amazon Kindle makes up to ten times more money than the average author with a publishing deal.

Now that's a real eye-opener which completely flies in the face of those authors who consider self-publishing to be a cop-out - or not a definitive sign of success.
The truth is different. Having a traditional publishing deal now means you probably don’t write books worthy of self-publication.


5. Keep Dreaming

What's clear is that becoming a traditionally published author and then expecting this archaic route to somehow facilitate writing success is a dream. It just doesn't square with reality.

These days, having a book on the shelf of a bookstore doesn't carry weight in your pursuit of success - or even help you get by as a writer.

Simply put, the odds are completely stacked against you UNLESS you self-publish.

This is what most new authors don't want to hear!

But why?

You would think that authors would love to sell books - and the way to do that, clearly, is to sell them yourself online.

Think about it.

If you can't sell your own books, then you're not going to appeal to a traditional publisher.
And even if you do all the right things to impress a publisher and one signs you, you're still most likely going to end up with the 99% of published authors who make less than $2000 a year!

If you’ve been paying attention, you'll have noticed a trend.

Publishers have been clamoring to sign bestselling Kindle authors.
The reason is obvious. Successful Kindle authors write books that sell - which is the ONLY thing publishers want.

Clearly, the best way to get a publishing deal is to write commercial books and PROVE they're commercial by selling them YOURSELF through Amazon and Kindle.

But you need to change your thinking about this because, the fact is, if you believe you're not ready to self-publish, then you're definitely not ready to send a manuscript to an agent or publisher!

You should be absolutely convinced you've written a huge bestseller before you consider offering it to a publisher.

But, if you think you have written a bestseller, what better way to prove it than by self-publishing?

Too many writers send their MSS to publishers because they're really not good enough to self-publish.

There, I've said it.

That's the new reality most writers don't want to accept.

Anyone can send in manuscripts to publishers and agents with some vague hope they may get signed and then get famous.

But publishers only want authors who sell lots of books!

Listen up.

In this digital age, self-publishing is key to a writer's success.

Independent authors are far more likely to kick their day jobs than their snobby friends with traditional publishing deals will ever be!

Are you hearing me now?

Keep Writing!

Thursday, September 14, 2017

The 4 Phases of Wisdom



Achieving what you want is made possible - or impossible - depending on what you know, what you think you know - and where you are on your path toward success.

What follows is a guide to identifying where you are on the 'wisdom cycle' that defines your relationship with your current goal.

Knowing exactly where you stand will often help you!

1. Genesis & Generation

This is where you first get the idea. It's fresh. It's inspired. It's all perfectly possible.

Hold fast to this moment. Enjoy the feeling because this sensation rarely comes back with such intensity.

It's the time when a novel – or any big project - seems more than doable. So easy, in fact, your outcome feels like it already exists! It's the time when, despite all outward appearances or reality, absolutely anything is possible.

Use this first phase to dream - and dream big. See yourself in the position of power and success that your inspiration has brought you.

Generate the dream - live the reality for a while. Visualize your dream as real. Make it vivid, colorful and solid before the feeling fades. The stronger the image at this point the more forceful the motivation that follows.

2. Objectify & Organize


Now that you know what you want, you must gather all the facts on how you're going to achieve your goal.

Don't overwhelm yourself. Don't be too selective, or get too specific and detail obsessed. You need to understand how everything works before you drill down.

Read up on the subject in a non-critical way. Study the environment, liaise with its members and proponents. You don't want to know all the pros and cons yet - that's for later.

At this stage, you want the broad strokes. You want the overview.

After all, when you're sure that anything's possible, you don't want to be put off. Use this study period to place your goal into the context of reality. Your reality.

At this stage, you should still be enthused by your dream - beginning to see your vision coming into existence.

It's the fun part - where inspiration meets intention.

3. Assimilate & Activate

Now it's time to go deeper.

Here at this point, it's okay to dwell on what's not going to work - and why your idea is terrible. It's important this is the third phase - and doesn't take place too early in the process.

People who never get anything done dwell on the negatives too soon - before the dream has had time to blossom.

This can be a tough time - when you realize just how high you will have to climb, how far you will have to travel from your current position, just how much work this will involve.

It's the time when you work out the personal cost this task will take to achieve. But it's important you take all this information in. It's the reality check - the final stamp of approval from your logical, rational side.

You may find out that some things are not doable. But that's okay. Focus on what you can achieve - the baby steps, the structure of your plan, the first push into physical construction.

At the end of this phase, you're finally ready to progress.

4. Leverage and Liberate


Now is the time to take action.

You have your dream. You now know how some things won't work - or will never bow to your preconceptions.

But that's okay. Armed with all the wisdom you need to start, you can now change the way things work. You can assert your dream upon the world. You can free your goal, let it loose, and make it happen.

The fourth phase may occupy the majority of your time but if you've done all the preparations - gone through the first three phases, nothing can stop you.

Setbacks and obstacles may alter your vision but not your course, your certainty.

Use the feedback you acquire to adjust your path toward your goal but never lose sight of the end result - the one you conjured during phase one, believed in phase two, and activated in phase three.

Finally, when your goal is achieved, the cycle is complete and you can return to the first stage - where dreams and inspiration can again foment into goals.

This time to aspire to larger goals, and bigger dreams.

Success is not really about getting stuff. It's about participating in the quest - being a creature of intention and creation, living out and through the four phases of wisdom.

Keep writing!

Thursday, September 7, 2017

The Six Secrets of Author Success


It's one thing to be able to write - but it's quite another to gain the mindset of a professional author.

Here are six tips that will make the difference between wishing for success and actually achieving your dreams - and being able to hold on to them when they come true!

1. Plan Everything

Being a full-time writer is not like having a normal job. You have no boss telling you what to do and you have no targets your department has to reach. You need to be entirely self-motivated.

When I meet people who are unemployed, I usually ask them what they do all day. When they say 'nothing much' I'm stunned. I'd rather they said 'get stoned a lot, party and play video games' - at least that's doing something!

But I understand that self-motivation is a hard discipline to master. It takes dedication and practice. Perhaps we should teach it in school. After all, gainful employment is no longer guaranteed in these days of economic uncertainty. 

When you have no-one to answer to except yourself, you need to make lists of things to do, set goals and targets and deliberately create projects that need developing and completing.

You must think like a small business: have plans, great and small, short and long-term. It's the only way.

2. Commit to Finishing

The difference between being an amateur and a professional is not quitting.

Too many wannabe artists keep stopping in the middle of projects, never to return. Or they start lots of things and finish none.

You often don't have this luxury when you're a professional.

Whether you're inspired or not, driven or not, happy or not, you have to finish the work anyway. Or else you won't get paid.

The way around this is to plan everything, make lots of notes on upcoming projects, use templates for outlines and know what you're going to say (write) ahead of time. You also need to know your endings, whether in fiction, nonfiction or articles.

Don't rely on inspiration.

Set yourself tasks, start small, finish everything you start and, as far as is possible, only work on one major project at a time.

3. Believe In the Impossible

The odds are stacked against you. Ask anyone, the likelihood of an artist achieving financial independence are slim to zero. You need a good workable strategy to compensate.

The trick is to totally believe in the impossible.

In Alice in Wonderland, the Queen of Hearts tells Alice: "Try to believe as many as six impossible things before breakfast."

There's an element of the profound in this advice. Wannabe Hollywood actors, Olympian athletes in training, even many corporate CEOs and aspiring writers, of course, all have to believe they can do the impossible on a regular basis.

It is not self-deluding or impractical, it's simply using your value system to serve you. Why shouldn't you believe in impossible things if it helps you realize a goal that other people think is unrealistic?

Because, let's face it, without extraordinary belief your task will most likely be impossible anyway.

4. Keep Changing Tack

A yacht doesn't proceed in a straight line. You inevitably need to adjust the sails to catch the wind. So it is with an artistic career.

Don't limit yourself to just one direction, or just one project. Diversify, look for new ideas, develop them, promote different aspects of your chosen field.

It's all about becoming successful - and you might not know where your true success lies.

There's nothing wrong with trying your hand at all types of writing. You may stumble upon a niche or discipline that will make you rich!

Don't get stuck in a rut. Winners change tack often. Experiment, try new things and keep looking for the Holy Grail: that thing that will set you free.

5. Strive To Improve

Study your craft. Stay informed. Be open to new thinking and new ideas.

Even after all these years writing, I study grammar, spelling and common word use on a DAILY basis. I love investigating the origins of words. I use dictionaries and thesauri all the time.

Fact is, you can never learn too much about writing. Indeed, the more I write, the more fascinated I become about words and using them.

Read up on other writers too, examine their style, subject matter, and their lives. When you're feeling down or blocked, there's nothing more inspiring than discovering an author who's been there before you - and made it through.

6. Act on Criticism

As painful as criticism gets sometimes, you should always act upon good advice and/or try to remove any reasons for criticism.

Never be afraid or loathe to edit, rework, rewrite or re-imagine any of your writing. Especially if you're asked to. More especially if you know that you need to do more work on your manuscripts.

You can't shirk on striving for perfection.

It's okay to change a book's direction based on someone else's input. It's good to be flexible and open to change based on criticism.

Your writing is a gift to others. It should be well-presented and as perfect as you can get it.

Finally, you should think of yourself as a servant to your fans. Your job is to serve, to be inspiring, and entertaining.

Remember the three Ps: Persist, Persevere, Promote.

Did I leave out patience? Yes, deliberately. Patience is not a virtue anymore. You don't need to wait for longer than you want. You don't need publishers or agents anymore. This is the best time in history to go it alone - and do it yourself.

Nobody is going to save you or make you rich and famous.

If you want to be independent and successful, dream, then dream bigger. Then go out and take what you want.

Be the person you want to be.

Keep Writing!

Thursday, July 27, 2017

What is a Story Premise and Why is is So Important?

Once you know your premise, it will make writing your story much easier and quicker.

Using a premise as a starting point is about creating a CONCRETE idea that will not allow you to drift and wallow in self-indulgence.

A premise is a rudder and a steering wheel.

It’s a road map for your fiction writing.

Let me explain why in terms easier to understand.

In the visual arts, that is: TV and the movies, the premise is EVERYTHING.

People will give you millions of dollars for a great premise for a show BUT it must be specific and compelling.

Think about the TV shows you love and then summarize them.

A bestselling author and a female New York cop investigate murder mysteries and their relationship deepens over time. CASTLE

A Smithsonian anthropologist and an FBI agent investigate murder mysteries and their relationship deepens over time. BONES

An ex Baseball player and a private eye investigate murder mysteries and their relationship deepens over time. PRIVATE EYES

Notice any kind of pattern here?

As you can see, there doesn’t have to be anything particularly original about a premise.

Besides, original doesn’t mean what you think it does.

In many ways, ORIGINAL really means the SAME but DIFFERENT.

Do these above examples help us understand a premise? Perhaps.

A dictionary definition is more specific:

         “A premise is a proposal from which a conclusion can be drawn.”

Actually, a bit like a s scientific theory: a mix of “ingredients” that will result in some kind of magical formula - for a hit show or a bestselling book.

In this definition, the premise is the concrete idea that drives a story. It’s a story’s reason to be. The inspiration and MORE - the end result becomes inevitable BECAUSE of the way the PROPOSAL (the FORMULA) plays out.

And as we all know, the deepening of these various “relationships” MUST end in consummation and often marriage EVEN THOUGH this will always destroy the original premise!

Think of a premise for a story now.

For instance, a character finds a magic stone that makes him invisible.

He decides to rob a bank with it and become rich.

Now, if you’re any kind of fiction writer, you can see where this is going.

It will no doubt end badly.

But already the premise is suggesting a structure - even a character type and possible scenario.
PLUS, if your ultimate message is going to be that having a magic stone will get you put in prison, your message - and your moral code - is already going to be intrinsic to your story outlines.

Now, if you follow the modern trend and make your protagonist somewhat successful in his first “evil” endeavor, then you’re indulging in a kind of moral ambiguity - and perhaps eliciting sympathy for a bad guy before his “inevitable” downfall. This is good, to be expected.

Here, by thinking through our premise, we’re beginning to touch on THEME - which is really an expression of our internal world - and a reflection of our ethical viewpoint.

If you were writing this magic stone story, where would you stand?

Can the magic stone be good?

Can the character be IMPROVED by having a relationship with the magic stone - without your story seeming trite and predictable?

This is a great time to test your story for originality - BEFORE you write it.

And you do that by asking pertinent questions about your theme and premise BEFORE you start the
writing!

Try it.

Invent a premise Then ask yourself:

Is it BOLD? Which means:

Is it Believable?

Is it Original?

Is it Logical?

Is it Durable?

Finally, ask yourself:


What can I do to make the premise better, more interesting, more compelling - but still in line with my value system? 

Keep Writing!

Thursday, July 20, 2017

Aim For Perfection - Nine Writing Tips




Writing is not a race. Nobody wins it by getting something out there first.

The work that succeeds is often not the most original. It is the work that is finely honed to perfection before it gets released.

There's really only one duty writers owes to themselves and their readers - and that is to constantly strive to improve.

Ask any seasoned writer and they'll tell you that getting better at the craft is probably the most fulfilling aspect of writing. Because you are effectively getting better at communicating your ideas - and placing your worldview into the minds of others. To me, this is an almost magical concept.

So - constant improvement - how does one achieve it? Here are nine tips:

1. Read Like it's Going Out of Fashion
You've heard it a million times before. You can't love writing without first loving to read. Read a lot. Read everything. Analyze writing and writers. Study what works, what doesn't, wonder why and learn from it.

Realize too that the published writing you see has probably been worked and reworked over and over to appear effortless.

Don't assume professional writers get it down perfectly every time.

They do not.

Their work has been analyzed, edited and beaten into shape by themselves and other editors.

2. Study Your Own Writing
Study every word, every sentence, every phrase. Are you maximizing the effect of your words? Could you say the same thing a different way?

Don't just blindly accept your words as perfect. Professionals know there is always another way of stating something, setting a scene, capturing an emotion.

Many novice writers fall in love with their words, refusing to accept there might be a better way to get to what is true.

3. Learn to Love Criticism
When we start out, criticism hurts - big time. We've bared our soul. We've agonized over our words and are proud of what we've said. Off-hand comments about our work can feel like a body slam, an attack on our capabilities, our character, our integrity.

But that's not what is going on. People love to criticize - it's human nature. Even the best writers are criticized. The point is to learn from criticism and rise above it. Listen to what is being said, make changes if necessary but do it for yourself. You are the final arbiter - but don't be blind or sulky about it. Take it all on board.

4. Read Aloud to Others
Reading out loud can highlight the strengths and weaknesses of your writing. Especially in the areas of rhythm, wordiness, and dialogue. It's a great test.

Read to friends and family, yes, but also read to other writers. Let them make comments. Enjoy the process.

Try this.

Read a short piece to a group of friends/writers. Make note of how your writing sounds to them. Listen to suggestions. Make changes, read it aloud again. Keep doing this until everyone involved thinks the writing - every word, every phrase - is perfect.

5. Try Different Styles
It's too easy to get stuck in one area of expertise. If you're a fiction buff, try writing magazine articles or screenplays. If you're a journalist, try free-form fiction. If you're a literary type, try writing advertising copy. Don't limit yourself. All types of writing are good in their own way and experimenting with them can teach you little tricks that help you become a more mature, fully rounded writer.

Novice writers tend to think they shouldn't experiment, that somehow it might taint their art.

Nothing could be further from the truth.

6. Take Courses, Read More Books on Writing
The process of being taught, of exposing yourself to the ideas of others, cannot be underestimated. Even if you disagree with what is being said, it all helps stretch you and give you a deeper understanding of what is good and right for your writing.

When you take lessons in writing, study hard, do the exercises, listen to the feedback, act on it and write some more. Your writing will improve the more you do it. Don't sit and fret over your writing.

Thinking about writing is NOT writing. Just do it.

7. Seek Out Good Advice
I often hear novice writers complain that they're learning nothing new about writing from the various authorities they consult. They sound disillusioned, as if perhaps there's more pertinent information out there, somewhere, if only they could find it.

Odd. considering I've never met a seasoned writer who didn't love to debate the absolute basics of word-play, grammar, sentence structure and all the other little things that novices seem to grow so weary of hearing - and doing nothing about!

Remember. You can never hear good advice too many times.

8. Give Back
Share your knowledge. Teach what you have learned about writing to others. Too often novice writers can feel there's some sort of clique of professionals who don't want to talk to them or associate with them.

We writers, whatever our abilities, must learn to see ourselves as a community with similar aims - to actively enhance all our writing - to raise the bar and to act for the betterment of all writers.

9. Constantly Want More From Yourself
Stretch yourself continuously. Find new ways of expressing yourself.

Writing is sometimes a strange past-time. A writing project that begins like an adventure can quickly become an obsession that ends up feeling like some self-inflicted curse!

But all writing experience is good, whether it's fun or not. Not all of your writing is going to be joyful and fulfilling. Some of it may be a hard slog or a nuisance. 

This is okay.

If you want to succeed in writing, it should become your life, your passion, your reason to be. It's a fine and noble way of life. If you want it, embrace it, and your writing will benefit enormously.

Best of luck and - whatever you do - keep writing!

Thursday, July 13, 2017

Who's Your Antagonist?


 When writing fiction, writers are forced to consider the protagonist and his or her agenda. We need to ask what our hero's goals are and where they want to end up as people.
Now usually, there is an antagonist whose desire to thwart the hero's goals is at least as strong, if not stronger than the hero's.

But what about writers? Who is our main antagonist?

Alas - usually ourselves.

When it comes to writing, there's that little guy inside your head who wants to criticize - endlessly. His voice reminds you constantly that you have no special talent, that your writing is average at best, and that you should never, ever show your work to anyone because, well, it's crap.

Helpful little fella. And to think, he lives inside of us!

Suppressing the inner critic is a necessary part of the writing process. If we couldn't silence the little rascal, we'd never write anything. Indeed many writers get stuck on page one because they can't ignore the nagging doubts the inner critic has no qualms about repeating and reinforcing every time they sit down and write.

Much of my teaching is about dealing with your internal critic because I think, especially for the first draft, he's not very helpful. The inner critic's job comes later, after the main thrust of the story is down - from beginning to end.

Because one of the main problems with the inner critic is that he stops you from finishing anything. I know many writers who never finish anything because the critic takes over their thinking before they get anywhere near the end of their stories or pieces. Not good.

Disastrous in fact.

It gets worse. 

Because even after you've completed your work, polished it, worked hard and let yourself believe you have created something of value, the critic is still there. 
You have the submission envelope in your hand, ready. But he's waiting by the door, arms folded, foot tapping, looking at you with that nasty smug expression, saying, "You've not actually going to send that out are you?"

And you're forced to wonder:

Just how embarrassing would it be to send this out?

Just how bad is my writing?

What will people think of it?

What will people think of me?

None of which is helpful to you - or your potential career.

Well, there's hope. Because the fact is, it doesn't matter how far you get, that inner critic never goes away. So while you can consult with him on technical issues and listen to his advice sometimes, you really just have to shut him up, lock him away in the shed, when the time comes to submitting.

You need to develop a brave and cavalier attitude towards your work once it's done. Get it out there.

What's the worse that can happen? 

You get rejected. So what? Join the ranks of the writer. We all get rejected all the time, for all the wrong reasons - and only occasionally for the right ones!

I remember a story from the music business (my favorite sources of anecdotes) about Marianne Faithful. She was a pop star in the sixties and had a fling with Mick Jagger if memory serves. Well, at one point she was making a comeback single with the Pet Shop Boys and got very angry with herself during the vocal take.

In the studio, she started crying, beating herself up for being less than perfect. At which point Neil Tennant said to her, "Hey Marianne, get it together, it's only a song."

There's a lesson here. Your submission is only a story. You might attach all kinds of significance to it but, really, it's just another bunch of words that, if you never send them out, are not going to be read - or missed.

So again, what's the worst that can happen? 

If you get rejected, write some more. Send those words out instead. Any successful writer will tell you that the more you send out the luckier you seem to get. And better probably, simply because you will not give up.

You don't have to be superb anymore. You don't have to be literary. You just have to be out there. 

You have to catch the tide of popularity - and find your own fans.

They're out there. Waiting for you.

You just gotta believe it.

Keep Writing!

Thursday, July 6, 2017

Finding Your Author's Voice


A writer friend asked me the other day, "When I read, I find I'm influenced by other authors. Depending on who I'm reading, my writing style is either playful, deep sounding or whatever. How can I stop writing like other writers and find my own voice?"

(She also added that I might want to write an article based on my response - hence what you're reading now!)

Before we get on to practical tips, we should cover some basic preconceptions about voice.

First of all, your voice should never be some affectation you acquire or work on. I think you know what I mean. When we're at school or in the office, we're told there's a way to say things - a style we must adopt to conform to the medium.

Many novice writers think the same applies to fiction - that there is perhaps some predetermined mental attitude and/or demeanor one should adopt - usually a 'superior, more learned' version of ourselves - to sound more authoritative when telling stories.

Nothing could be further from the truth.

You should always write in the style that is most natural to you. It may well be different from your speaking voice but should always reflect the way your mind works.

Secondly, your voice doesn't have to be 'original'. You can waste years of your time wondering what 'originality' is and trying to define and acquire it.

When critics, publishers, and agents say they want 'originality', I believe they have no idea what they mean. They merely confuse writers by demanding something so nebulous and indefinable. I think what they should really be asking for is 'honesty'.

The simple truth is you already possess all the originality you need. You are already unique. No-one else thinks and writes like you do - trying to undo your own originality by constantly striving to be anything less than yourself is counter productive. Trust yourself.

Trusting yourself is probably the hardest trick you'll have to learn as a writer - but it is absolutely essential to your growth. Because it's only when you trust your ability to say what you mean with honesty and integrity, that your voice will start to come through.

The real test of a good authorial voice is consistency - it is as strong and recognizable at the beginning of a story as it is at the end.
So how do you achieve this consistency? How do 'get' your voice?

It's a process, of course - and here are some practical tips to strengthen and consolidate your own:

Practice

Consciously practice different styles and categorize them. Write using different voices - some that are deliberately difficult to sustain. This will attune your mind to noting differences in style. Try writing highbrow and lowbrow articles, egocentric columns, playlets, short dispassionate biographies - anything that stretches you. These pieces don't have to be publishable - they are designed to help you 'play' with the writing medium.

Detach

Try to write without thinking for short bursts. If this sounds too hard, try writing for ten minutes just after you've woken up in the morning - before you can think straight, just write anything.

Later, try looking up words in the dictionary at random and write for ten minutes without stopping on those words. Force yourself to write, whether you're inspired or not - this is a great technique for getting in touch with your subconscious voice (i.e. your true voice.)

Avoid

During writing spells, especially first drafts, don't read anything - no books, newspapers, magazines, cereal packets, nothing. Starve yourself of influences so that you can concentrate on just your voice and, not only the things you want to say but, how you want to say them.

Affirm

When you've written sections you're convinced are beginning to reflect your most natural and compelling voice, read them into a tape recorder and play them back. The very process will help - you'll probably find your best passages easiest to read. If not, delete the clumsy words, the extra adverbs, the overlong sentences and try again.

Experiment

Try writing two different versions of pieces - like short stories. Write one with all the literary might you can summon and write another with just a little casual indifference. Post out both to magazine publishers or read them to your friends to see what they think.

Strengthen

Consciously remind yourself every day that you are a writer, that you are thinking writers thoughts and you're determined that your writing will truly and accurately reflect your thoughts. Do not hide behind fear of honesty or the thought that exposing your inner psyche is in any way bad. It's not.

The real you is what your readers want, respect and deserve.

Until next time, sign up for free stuff at my Academy - then:

Keep writing!


Thursday, June 22, 2017

Genre Writing and Formulas


Many new authors assume that only romance writing is formulaic. This is not true. Almost all genre writing is formulaic. Indeed, it must be. Not because authors are at a loss to sustain originality but because unless genre fiction adheres closely to its own conventions, readers will often regard the work as unsuccessful.

This rule applies to movies too. Unless a big budget movie contains the usual genre conventions, it will invariably do badly at the box office. However, if the standard conventions are systematically dealt with in the movie-making process, the final result will almost always do well. So entrenched are we as a species in our desire, our need, for formulaic writing in books, movies, and episodic TV, that we inevitably regard writing that does not exactly fulfill our pre-conceived expectations as somehow lacking.

I use this inescapable fact of life as a starting point for my genre-writing courses. While there is undoubtedly a formula for the ideal plot or story, there is another crucial element that is harder to quantify. That is the particular variety of factors that come together to make one author successful and another, not.

I’ve read thousands of books by the great and good, and many by the not-so-talented. What I’ve noticed most keenly is that successful writers adhere relentlessly to formulas - or at least their often predictably endowed protagonists follow the same heroic journeys. I am forced to conclude, therefore, that the closer a wannabe author works to the established genre conventions, the more likely will be his or her success. 

This is good news for the aspiring author. Learn the rules to get the jewels.

It also explains why, in the traditional publishing world, the practice of book-doctoring is so prevalent. The heavyweight legacy publishers know what people want, and they want the same but different. They want the same formula, template-driven stories, and heroic, archetypal characters presented with different, often fresher, voices. This is also an important consideration for those writers trying to self-publish on Amazon and Kindle.

Different is not necessarily good.

Even from self-published authors, readers want genre fiction they recognize and stories they feel comfortable inhabiting. Take a quick look at the latest bestselling independent authors and you will see this phenomenon in action. It is not original ideas and new approaches that attract legions of fans. No, it is total adherence to genre specifications that are already known to have a market that sell the most.   

To many wannabe authors, this is counter-intuitive.

We’re told ceaselessly that originality is vitally important, crucial to a new artist’s success. But even just a cursory glance at what sells in books, film, music, even paintings, sculptures, and fashion, proves this idea is totally false, every time. People rarely respond to true originality favorably. Mostly, people find originality unnerving, even disturbing. People require the same old thing ad infinitum. But what they do want is for something to seem different the first time they come across it. This is why a new character, a new personality, a new actor, or a model, or a pop star, can appear to offer something fresh, never before seen. Whereas, in fact, what they’re actually presenting is merely another slant on something that people have demonstrated they already want.

Here lies the key to originality when it comes to writing fiction:

It’s not in the idea. It’s in its execution.

And what makes your story more compelling than anyone else’s?

Not the idea. Not the story, or the plot, or even the genre.

There is only one key difference that anyone is interested in, and that is…

YOU.

Originality is in the way you tell the story, as long as you supply all the genre specifications to prove you know exactly what you’re doing within the context of the conventions people expect, want, need, require, let’s face it, demand, before you may be acknowledged as worthy of serious praise or even consideration by the masses.

This is why you often have to write to formulas and templates, with all their easily recognizable components, in order to compete successfully within the genre writing market. And, increasingly, in order to guarantee some sort of success with Amazon, even in the legacy publishing world, you need to keep writing as many novel-length stories as you can, to the same formulaic specifications.

Recently I made a quick calculation of how many novels the average author needed to write in order to become successful, as far as financially self-sufficient and able to sustain a career. The average number was fifteen books. Only the top few household names have ever achieved respect and substantial sales with just five books. The majority of mid-list authors have to wait until their style and vision become popular over the very long term. Picking up a following is clearly, for most, an exercise in extreme patience.

Sure, some authors get lucky. You hear about half a dozen or so of them a year. But most working writers just plod along until their fan base is significant enough to create bestsellers for their subsequent books. Or, more likely, each subsequent book adds extra credibility to their first. It’s a well-attested phenomenon that an author’s first book will end up selling better than later ones, even when later ones sell truckloads. Interest in later books can lead to and force the sale of the first book to bestseller status. This too is good news for the struggling author. If your first book doesn’t sell well initially, keep writing more of the same, and one day that first effort may well outsell all of your later books.

Pleasant thought?

I hope so.

The good news, of course, is that releasing your own books on Amazon is nowadays often a quicker route to author success than spending five to fifteen years trying to get a New York agent and struggling to find a low-paying niche with a traditional publisher. Plus, you don’t have to live off meager advances until you hit the big time or give away 94% of your earnings to people who stand between you and your fans. 

My feeling is that, when it comes to achieving author success, there are five key principles at play:

1. The writer’s love of his/her genre.
2. The willingness to absorb, articulate, and develop the genre conventions.
3. The author’s courage to be him/herself within that genre.
4. Visibility - via self-publishing or by being in bookstores.
5. Persistence - the ability to stick at it, no matter what.

Of course, there is a luck factor too. But, I believe writers often create their own luck by sticking to the above five principles. Contrary to what most online success advocates preach, I do not believe that Internet social marketing is the final answer. Authors have a way of finding their own fans, as is evidenced by the fact that many, many writers manage to become successful and popular by simply being read - and letting word of mouth do the rest. 

Indeed, it could be argued that the average new author’s penchant for social media blitzing might be giving independent authorship a bad name! Being popular on Facebook and Twitter doesn’t generate substantial book sales. Only writing good books can do that.

Keep Writing!

Thursday, June 15, 2017

Writing Effective Back Blurbs



After the cover, the next port of call for the potential buyer of your book is your book description.

And like an elevator pitch, your book blurb needs to be punchy, upbeat, a breeze to read and intriguing enough to make the reader want more.

Set aside an afternoon to write a 500 to 800-word book description.

First, you're NOT writing a synopsis of your story. 

Imagine you're in a bar with a friend and you want to get them to read a book you've just finished.

You don't want to give away the ending - and you don't want to bore them with names and locations and character interactions that aren't immediately pertinent to their understanding of the overall story.

You want to give them the best hook you can think of first - and then only details if their interest in piqued. 

This is where you need to start:

The hook. A less than 50-word sentence that describes what the story is about in general terms. It's perfectly acceptable to use nebulous yet emotive adjectives in blurbs that you might never use in your normal writing. For instance:

    "Death's Door" is a brilliant fast-paced thriller set in the exotic Cayman Islands. Gregg Lestrade is a handsome rich kid with a burning ambition. He wants to marry the beautiful Marie Donohue, his high-school sweetheart, and daughter of a Sicilian mob boss. But she wants him dead - and soon.

You need to amplify the action into mythic status. You need to take your story and, like Hollywood, imply that it is a tale for the ages, unlike any other.

Use words that readers of your genre would expect to see on the back of a book like yours

If your blurb doesn't get your blood pumping, it's probably not going to make anyone want to buy it.

Only include information about the story if it is unusual or elaborate.

Leave out anything that sounds dull - even if it's important to the story inside the book.

As I say, your description is NOT a potted synopsis and should actually give away very little of the story beyond the first 20 pages.

In most stories, the characters are presented in their normal lives at the beginning and then they are tested.

Ideally, your blurb should take the reader up to the moment of the 'test' and no further…

Because, as with the three dots above, the rest is up to the imagination of your reader - which is their cue to want to know more - and buy the book.  

Give away too much and you risk deflating any anticipation the reader might have had for the book.

A short blurb is often better than a long one. But if you want to fill up your allotted 800 words, fill them with the more intriguing aspects of your story.

Say it explores things like "the relationship between love lost and duty" - that kind of thing.

Largely unspecific but thought-provoking. 

Keep editing your book description until it is filled with short sharp sentences that press emotional triggers.

Turning points, ethical conundrums, hard choices, all make for good fiction copy.

Put a call to action of sorts at the end.

Find out more - that sort of thing!

Thursday, June 8, 2017

How To Get Free Fans




Once upon a time you could spend money on promotion and see positive results.

Like actual sales.

Doesn’t work so much anymore.

Ask any reputable advertiser and they will tell you promotion is good for creating “customer awareness” but is now hopeless for selling stuff.

These days I don't recommend authors spend any money on their marketing, their websites, their book covers, adverts, anything at all – at least at first.

It's simply not worth it - until you have some followers and/or some subscribers.

Why?

Because there's simply no point investing in a brand or a concept, even a single product like a novel - unless you know the thing is working.

Until it sells WITHOUT any help.

This is something I learned when I was signed as a singer with EMI Music.

Recording companies only promote music that is ALREADY selling.

Publishing companies, too, only promote books that are ALREADY SELLING.

That's why we too, as independent authors and entrepreneurs, must do the same - only UPSCALE and/or PROMOTE anything that is ALREADY working.

Never spend money promoting unproven books, novels, or anything else you might sell, like on-line courses or writing services.

The best way to find out if there's any kind of demand for your writing or whatever it is you want to sell is to try to pick up followers to your blog post and articles.

That's it.

Lots of so-called gurus suggest you spend money on Facebooks ads or Google ads, or on making expensive videos or websites that wow across all platforms.

It's all rot.

The best way is the free way - simply by writing articles on social media.

It works every time, it’s easy - and did I mention it's free?

But you’ve got to be smart and consistent in your approach.

You need to ask yourself, Who am I writing for?

What does my ideal reader look like?

How old is he or she?

What do they do for a living?

What sort of things do they like?

Build a picture in your mind of your ideal fan. Just one.

Many would-be marketers make a very simple mistake.

They believe they are selling to LOTS of people - and imagine huge crowds of clamoring punters.

Then they ask, how can we appeal to all these people?

This type of thinking leads to huge errors of judgment - and very often failed marketing efforts.

Because you're NOT selling to lots of people, you're not blogging to a crowd, you're not writing for the masses, you are targeting just one person.

And each person is an individual - and needs to be respected, cherished even, like your best friend ever.

That's the secret.

You're writing for an audience of ONE - your ideal fan.

Place the image of that ideal person in your mind whenever you write, whenever you think of a book idea and whenever you design an article, a blog post or even a tweet.

Your writing is a public manifestation of your persona.

But don't get nervous about it.

Remember that you decide what you want to share - and what you don't want to share.

My subscribers often write me as though we're old friends.

Which I love by the way. But even over the last decade or so of perhaps a thousand posts and articles, I've made sure that there are certain things about me that my subscribers will never know - because I choose not to share them.

Not for any dark or sinister reason. Only because, well, perhaps there's things about me that aren't all that fascinating or relevant or - and this crucial - they're not always consistent with the person I want other people to know.

I speak with many new authors who are literally terrified of revealing themselves online.

I completely understand.

When I started out, certain sentences I wrote sent chills of apprehension, fear, and dread through my bones.

I would often shake uncontrollably as I clicked 'SEND'!

I imagined all kinds of repercussions, scorn, hate mail, criticism, and derision.

Which only very rarely happens by the way.

So yes, I do understand that writing online can be nerve-wracking.

But actually, the hardest part is probably having something to say each time you blog.

This is where your ideal fan comes to the fore.

This person - just this one remember - absolutely loves you - and can't wait to get another message from you.

Especially if it's about something you're passionate about.

We feel comfortable with someone who loves us because we can be ourselves and say what we want without fear.

That's what your ideal fan is like.

And so, when you write or promote yourself, imagine you're writing just for him or her.

Then, the process will begin to get a lot easier!

And – did I mention this process is completely free?


Thursday, May 25, 2017

How to Get Inspired




We all know what it feels like to be inspired.

You get a great idea and suddenly your heart feels lighter.

Your body feels more energized.

It seems like nothing is impossible.

Your new project suddenly seems urgent.

You want to get it done before anyone else has this marvelous insight.

It’s the brain’s equivalent of the “runner’s high” - where serotonin and endorphins rush through the body and make you feel invincible.

The great thing about feeling inspired is that it can make you work hard.

But generally only for a while.

That’s the problem.

Just like that runner’s high, the feeling of inspiration doesn’t last.

I once got that runner’s high and it lasted all day. 

Completely out of character for me, I went for a jog along Henley Beach in South Australia one morning, pushed through some resistance and then suddenly felt utterly fantastic, optimistic, full of life - a sensation that lasted for hours!

Of course I tried the same trick the following day but it didn’t work.

Gosh darn it!

But I’ve also felt inspired when writing or when I’ve had a great idea for a story, a screenplay or a book.

It’s a similar feeling but usually not as long lasting as the runner’s high.

Shame - because if you could sell the feeling of being inspired, you’d become a billionaire overnight I’m sure. 

So, one of the things we have to accept about inspiration is that it’s fleeting.

And though it’s wonderful and motivating for a while, ultimately you can’t rely on it.

Indeed, if you want to be a prolific writer, it’s best not to even think about it as a source of ideas.

Fact is, writing provides you with all the inspiration you need.

It works that way round.

Write first - keep writing for long enough and you’ll think of a great idea WHILE you’re writing.

Don’t wait for inspiration before you start.

That’s a waste of time.

Don’t get me wrong, waiting for inspiration CAN work, but you’ll have a VERY LONG WAIT between writing sessions if you rely on inspiration alone!

Lots of writers I’ve spoken to do wait for inspiration - and they can go YEARS between writing sessions!

If you want to be productive, then simply to get on with the task and get it done, EVEN IF inspiration never comes during your writing session.

It’s actually fairly common for professional writers like Stephen King, James Cameron and JK Rowling NOT to get inspired while they’re actually writing at their desks.

So don’t feel you’re not being a proper writer just because you’re not inspired.

Indeed, relative to writing time, REAL writers are probably LESS inspired than the rest of us.

The trick they have over us is simply that they’re writing MORE OF THE TIME!

Honestly, try it.

Even if you don’t feel like writing one day, do it anyway - and I guarantee that within minutes you WILL feel inspired. 

Keep writing!

The Easy Way to Write

Welcome to the official blog of the Easy Way to Write from Rob Parnell, updated weekly - sometimes more often!